Using CASE Statements in Google Looker Studio
When you create a report in Looker Studio from your CRM data, you may end up with a lot of coded data that looks something… Read More »Using CASE Statements in Google Looker Studio
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Knockout Text from Background in Indesign
When you print text over a background, the color of the background can interfere with the text color, as in this example: To prevent this… Read More »Knockout Text from Background in Indesign
Meta Ads Checklist
Setup the Meta Pixel Make sure the Meta pixel is installed on your website. You can create the pixel in Meta ads manager. And you… Read More »Meta Ads Checklist
Looker Studio Quick Tip: Set Custom Date Ranges to Multiple Charts Quickly
By default, Looker Studio sets your report date range to the past 28 days. There are several ways to change this. Drag-and-drop the date range… Read More »Looker Studio Quick Tip: Set Custom Date Ranges to Multiple Charts Quickly
Measuring Organic Donations by Month in Looker Studio
If you have ecommerce setup in Google Analytics and you want to track your monthly gifts in a bar chart, you can bring your data… Read More »Measuring Organic Donations by Month in Looker Studio
AI and the Liberal Arts
Artificial Intelligence and the liberal arts seem worlds apart. But there is lot of talk these days about bringing them closer together. We’ve all witnessed… Read More »AI and the Liberal Arts
The Non-Profit Value Proposition
Improve your donor communications through a Non-Profit Value Proposition that includes Appeal, Clarity, Exclusivity and Credibility.
Email Double Opt-in When Your CRM Doesn’t Have it
The CRM (Customer relationship management) software our nonprofit uses has the unfortunate shortcoming of not including a double opt-in system for subscribers. What is Double… Read More »Email Double Opt-in When Your CRM Doesn’t Have it
Writing Headlines
Writing headlines should be given at least as much time as your article itself. It’s what makes readers decide whether or not to read more.
